Being launched in 2008 and having sold more than 1.4 million copies, the Age of Conan franchise is ready to enter the free-to-play market with Age of Conan: Unrated. According to publishers Funcom (Bloodline Champions), they want to bring in a new audience by providing this hybrid business model that allows anyone to play and purchase premium content or subscriptions.
With the change in business model, Age of Conan: Unrated will also offer you an online store. Here you will be able to purchase specific items that you have had your eye on such as a powerful weapon or speedy mount.
Not only is Age of Conan: Unrated a step in a new direction, there are already plans to introduce a load of new content with the digital re-launch. Such things as new locations, monsters, storylines and equipment are already being worked on in anticipation!
Source: Game homepage